For the creation of our Lost in The Forest, Siren and Paradiso fragrances we were honoured to work with eminent British nose Azzi Glasser.
After 20 years as a Creative Director creating scents for multiple brands and businesses, Azzi co-founded Agent Provocateur’s fragrance and developed her bespoke business. Her creativity, style and unique approach enabled her to build an enviable, iconic client portfolio like no other.
Working alongside London’s most exciting olfactive couturier, these three fragrances challenge the notion that perfumery must come with an added hazard list and together contain no notes that negatively impact the planet or our bodies. Azzi’s flair in fragrance designs which are non-commercial and unique, made her the perfect perfumer to work with Medeau. Her creative freedom gave birth to fragrances which cannot be so simply categorised.
“I like the challenge of the impossible” says perfumer Glasser, “and I jumped at the chance to work with Alli and Ed within the parameters of a cleaner, healthier palette. I wanted to bring something of the exquisite and the couture to their concept. Not all natural fragrance notes are good for you and with Medeau I have created three really different perfumes that are powerful and provocative in more ways than just the olfactive.”
A summer’s evening, warm and scented, hums with energy and promise. As night falls, a magnetic cocktail of jasmine, ripe peach, vetiver and Japanese cherry blossom gives way to the darkly seductive pull of sandalwood and musk. Resistance is futile.
"I wanted to make this fragrance really sophisticated but sexy as well, with a richness and depth to it that makes heads turn. So when you walk past you leave that expensive aroma behind."
Top notes: green leaf, peach, water notes
Heart notes: jasmine, Japanese cherry blossom
Base notes: vanilla, musk, sandalwood, vetiver, amber
Dawn breaks. As the sun rises, nature begins to unfurl. In the delicate morning light, the soft scent of sweet tuberose and creamy magnolia punctuate the warm air. Notes of waterlily, bergamot and grapefruit, enlivened by the morning dew, blend with ripe quince for an intoxicating cocktail. Welcome to paradise.
"Paradiso is such a happy fragrance. It has that vibrance and tenacity that really tantalises all the senses. I wanted to make it quite different to Siren, it's still sexy but in a much more playful softer way, and when I was composing the ingredients I wanted to ensure I told this story."
Top notes: bergamot, grapefruit, water lily
Heart notes: quince, magnolia, tuberose, powdery notes
Base notes: musk, sandalwood, vanilla
Dappled sunlight dances through the canopy of trees. Underfoot, a pine twig snaps,
sending fresh resiny greenness into the air. The forest wraps its arms around you, caressing, rebalancing and refreshing. Warm, opulent amber, and sharp, herby anise are complemented by grounding cedarwood and guaiacwood to bring serenity and equilibrium.
"Lost in the Forest is very unique and I imagine people will get addicted to this one. Moving away from the other two conceptual routes, this one is unisex, and I wanted to cover the whole journey of life where you have that sensuality in the evening and the freshness in the daytime. We needed a fragrance that had that unisex appeal but at the same time was more cool and edgy. I wanted to focus on a scent that worked with your pheromones too. So for Lost in the Forest, when you spray it on, your heat will activate it."
Top notes: citrus, geranium, anise
Heart notes: cedarwood, guaiacwood
Base notes: amber