Let’s be clear: our fragrances don’t contain parabens, phthalates, artificial dyes, allergens, endangered plant species, animal-derived products, endocrine disruptors, ingredients that are skin sensitisers or nitro musks. We never use limonene, styrene or camphor.

We’ve consciously created our formulas to be non-toxic, free of allergens, 100% vegan and sustainable.

We are EWG approved. The EWG Skin Deep database has rated each ingredient throughout our fragrance collection as ‘low’ on their toxicity scale, meaning none of them are known to be harmful.

Natural ingredients have been proven to cause hypersensitivity and allergic reactions in some people. Additionally, just because it’s natural doesn’t mean it’s possible to use an ingredient at volume and remain sustainable: as an example, the water footprint of just one rose is estimated to be up to 13 litres. That’s’ why we thoroughly consider the mix we use of botanicals and synthetics.

We are always intentional when choosing our ingredients. Each ingredient has to be…

…sustainable. This means saying no to plants such as sandalwood, which is on the
endangered list, choosing bioengineered sandalwood instead.

…non-irritating. Instead of choosing a natural ingredient that can cause an allergic reaction, we use bioidentical alternatives and safe synthetics.